Product comparison pages:
Software competitors
What: Five pages comparing two similar platforms and outlining which is best for the reader’s needs
Who: Ontraport — a software that automates business, marketing, sales, and more (think HubSpot, but less expensive)
Why: To target leads in the “consideration” phase, showing them why Ontraport is a superior choice compared to competitors
How: Website pages
HubSpot comparison
This page compares Ontraport to HubSpot — a competitor with similar capabilities but a higher price point — to nudge warm leads towards a free trial.
Want to see the live page? Click here.
Keap comparison
This page compares Ontraport to Keap — a software with a competitive feature set that unexpectedly raised its pricing prior to the writing of this comparison. It includes a special offer exclusively for Keap users who switch to Ontraport.
Want to see the live page? Click here.
ActiveCampaign comparison
This page compares Ontraport to ActiveCampaign — one of its biggest competitors. Right before this page was written ActiveCampaign upset its user base by unexpectedly raising its pricing — prompting a special offer exclusively for ActiveCampaign users who switch to Ontraport.
Want to see the live page? Click here.
WordPress comparison
This comparison was published shortly after Ontraport released its “Dynamic Content Management System” — which provides website-building tools similar to WordPress.
Around the same time, WordPress was experiencing a PR hurricane from some trademark drama (but that’s a whole other story). Because of the timing, Ontraport was able to offer a special discount to WordPress users who switched their website to Ontraport’s CMS.
Want to see the live page? Click here.
