The blog
Where you’ll find no-BS tips and stories to help you plan, write, and optimize your content.

5 automated email marketing funnels to launch first
Which email campaigns will get you that sweet, sweet 3,600% ROI? Start with these 5 automated email marketing funnels to hit the ground running.
You’ll start seeing more opens, clicks, and conversions from customers’ inboxes before you know it.

9 A/B email tests that help you sell more
If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.

Should you pay for copywriting services?
What’s better: Writing your own content, using AI, or paying for copywriting services? See what makes sense for your business, what to do before you outsource, and how to find a copywriter that knows their stuff.

3 content SEO strategy mistakes — and how to fix them
Does your site show up on the first page of Google’s search results? If not, you might be making one of these 3 common mistakes. Here are some simple tweaks to get more visibility.

6 AI copywriting do’s and don’ts
How do you use AI to write content that doesn’t sound like AI? Here’s a quick, but detailed list of do’s and don’ts to help you get the most from AI without sacrificing quality, accuracy, and your own personal style.

5 ways to get big results on a small budget: Content marketing for startups
Who says great content marketing needs to break the bank? Here are 5 steps to creating a high-performing content strategy that gets results — no matter what your current budget looks like.

Local content marketing: 3 ways to find customers in your own backyard
Find out how to create a local content strategy that makes you the go-to brand in your community — including simple tips for SEO, community engagement, partnerships, and more.