Email marketing specialist + copywriter for SaaS companies
I help B2B SaaS companies turn more trials into paying customers through strategic email marketing.
Services
Email Onboarding Sequences
Starting at $3,500
Complete trial-to-paid onboarding flow, including strategy, copywriting, and email automation setup.
Typical results: 30-45% improvement in conversion.
Monthly Email Marketing
Starting at $2,000/month
Ongoing email campaigns (4-8 emails per month) plus strategy, optimization, and A/B testing for SaaS companies focused on user activation and retention.
STARTER OPTION
Email Marketing Roast
$500
Not sure what's broken in your email marketing? I'll review one key email sequence (onboarding, product launch, re-engagement, etc.) and give you:
Detailed analysis of what's working and what's not
Specific recommendations for improvement
Strategic suggestions for increasing engagement and conversion
Best for: SaaS companies that know their emails could be better but aren't ready for a full project yet.
Not sure which makes sense?
Book a quick intro call, and I'll help you figure it out.
WHY ME?
Most SaaS companies send onboarding emails because they're "supposed to."
But those emails rarely drive the behaviors that predict conversion — like completing setup, inviting team members, or experiencing the core product value.
That's where I come in.
I help you:
Turn trial signups into activated users who experience your product's value.
Write emails that guide users toward conversion milestones, not just feature education.
Spot gaps in your onboarding flow that are costing you conversions.
Get better results from the trial signups you're already generating.
I've spent 8+ years doing this — 7 years at Ontraport (a marketing automation SaaS) and 1+ year helping companies like yours turn more trials into customers.
If your product works but your trial-to-paid conversion could be better, we'll be a great fit.
I'm not here to add more emails to your sequence.
I'm here to make the ones you send work.
My focus areas
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Emails that activate new users and drive them toward conversion milestones.
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Campaigns that get users to experience your product's core value faster.
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Re-engagement, upgrade prompts, and retention campaigns.
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A/B testing, analytics review, and continuous improvement.
Feedback that speaks for itself
“Cassidy has become an indispensable part of our team.
She has made key improvements to our website and increased traffic to our studio with her marketing emails.”
Venessa Zalucky | Seventh Dimension Dance Studio
“Cassidy is an expert in all things content.
… She'll pay special care to treat your business like her own, because she genuinely wants to see it grow and thrive.”
Caitlin Carlson | Ontraport
Free resources
Whether or not you’re ready to work together — these will get you moving in the right direction.
The blog
Honest and actionable advice for your brand, content, copy, and more.
The newsletter
“Sloppy Copy” — my weekly breakdown of humiliating stories that taught the best marketing lessons.
My work
Case studies and spec projects for email marketing and SaaS companies.