Email newsletter:
The Ontraport Weekly
What: A weekly newsletter that builds trust with leads and customers (this page includes 3 of these newsletters)
Who: Ontraport — a software that automates business, marketing, sales, and more (think HubSpot, but less expensive)
Why: To nurture leads and customers through useful info, inspiring stories, and new tips for their business
How: Weekly emails
Newsletter 1:
Site navigation tips
This week’s newsletter focuses on the topic of website navigation — specifically, how it affects sales, what you can do to improve it, and simple methods you can use along the way.
Want to view the whole email in your browser? Click here.
Full copy:
Subject: Your site’s navigation affects your sales
5 ways to turn your site’s navigation into a conversion tool
If your website is hard to navigate, visitors aren’t going to stick around and buy. In fact, 94% of online users say easy navigation is THE most important part of a website (according to WebFX).
Here are 5 ideas you can use to upgrade yours:
Keep it organized: Break down your pages into easy-to-navigate categories like “Products,” “Resources” or “Pricing” with nested items for sub-navigation so visitors can quickly explore what’s relevant to them.
Make it uniform: Keep your navigation consistent across all pages so users will know what to expect, no matter where they land on your site.
Include an FAQ tab: Provide answers to common questions by including an FAQ section in your main navigation so users can get the info they need right away.
Add a search function: Help visitors find specific content quickly by adding a prominent search bar to your navigation menu, reducing the time they spend looking for what they need.
Optimize for mobile: Ensure your site’s navigation is responsive and provides an easy-to-use mobile experience so visitors can comfortably browse from their phones.
Ready to try some of these ideas yourself? Check out this 4-minute lesson to set up navigation that strengthens site performance.
Learn more
P.S. With Ontraport’s drag-and-drop page builder, it’s easy to upgrade your navigation and beyond — without coding or developers. Start a free trial to see how it works.
This week in the community
“Hey, Friend:” Want to avoid personalization slip-ups? This thread explains a simple way to fill in the blanks with something natural when you don’t have contacts’ names or other info.
Read more
Want to see more threads like this? If you haven’t already, join our Facebook User Community today!
New in Ontraport this month
My Account app: With this prebuilt app, you can give your customers full control over their subscriptions and payment information. It’s easy to add it to your site and offer the seamless, self-serve experience customers love.
See all new features
Grow faster with marketing systems built for you
Start your trial to get free access to these fully written, designed, and automated marketing systems:
Lead magnet funnel
Webinar promotion funnel
Mini-course lead magnet funnel
Email newsletter delivery
Drip email campaign
Abandoned cart recapture
Persuasive sales funnel
What’s Ontraport again? Ontraport is a CRM and automation platform that empowers businesses to grow faster and deliver more value to their customers. Start a free trial here.
Newsletter 2:
Website personalization ideas
This week’s newsletter discusses website personalization strategies, along with a helpful course to learn more, inspiring customer stories, and a quick update about trending topics in AI.
Want to view the whole email in your browser? Click here.
Full copy:
Subject: Want more conversions from your site?
Want more conversions and engagement on your site? Add these 3 things.
Sites like Amazon, Netflix and Airbnb have raised the standards for what customers expect from their online experiences. So if you want to impress your customers, you’ll need to give them the personalization, convenience and interaction they’re looking for.
Here are a few ways to do that:
Give your community an online forum so your customers have a place to share ideas, ask questions and engage with your brand.
Launch interactive courses and lessons with comment threads to keep people engaged and learning faster.
Set up a login-protected partner center to drive referrals, manage commissions and build stronger relationships.
With every new experience you add, you’ll set the stage for more engagement and conversions.
Learn more
P.S. Want to skip the setup? You can log in to Ontraport or start a free trial to launch all three ideas above in minutes.
Follow this free course to build any online experience you dream up
Have other cool ideas for your site? This free course has everything you need to build the online experiences you want!
Our Ontraport Dynamic CMS course comes with lessons to show you:
Examples of what you can create with our no-code web app builder
How to build interactive, personalized experiences
Step-by-step instructions to create and publish your first web app
Tips for keeping your web app secure
Watch now
P.S. Want to learn more about what this could look like for your own business? Book a call with our team — we’ll talk through all the possibilities and see if it’s a good fit.
“Been using Ontraport for 7 years! … The stuff you can do with Ontraport blows me away to this day. I HIGHLY recommend this tool to anyone who wants to step up their business game.”
— Michael C. (Trustpilot review)
This week in the community
Coupon code hack: Offering a special coupon? Check out this thread to learn how to track how many times it gets redeemed, which customers are using it and more.
Read more
Want to see more threads like this? If you haven’t already, join our Facebook User Community today!
What's new in AI
Marketing tips: Check out these 10 ways to strengthen marketing results with predictive personalization.
Anti-theft content: Here are 3 strategies you can use to protect your online content from AI theft.
CEO predictions: Here’s what the leaders of companies like Coursera and IKEA say about how AI will impact their companies and commerce as a whole.
Grow faster with marketing systems built for you
Start your trial to get free access to these fully written, designed, and automated marketing systems:
Lead magnet funnel
Webinar promotion funnel
Mini-course lead magnet funnel
Email newsletter delivery
Drip email campaign
Abandoned cart recapture
Persuasive sales funnel
What’s Ontraport again? Ontraport is a CRM and automation platform that empowers businesses to grow faster and deliver more value to their customers. Start a free trial here.
Newsletter 3:
Self-serve knowledge bases
This week’s newsletter covers knowledge bases and their ability to provide self-serve customer support. It also includes helpful free resources, a customer testimonial, and the latest business tech updates from the week.
Want to view the whole email in your browser? Click here.
Full copy:
Subject: 82% of your customers want *this*
Customers want to help themselves
Here’s how to give them the self-service
they’re looking for.
Today, great service includes self service. And according to HelpScout, there’s one self-service tool that 82% of your customers prefer over all others: a knowledge base.
Your customers love getting immediate answers on any topic, right when they need it. It’s one of the best ways to give them a positive experience and limit the time you spend answering common questions.
Although the vast majority of customers want the option to use a knowledge base, only 66% of businesses actually offer one — which gives you an opportunity.
To give your customers the self-serve experience they’re looking for, add a knowledge base to your own site!
Not only will you stand out from your competitors, but you’ll also:
Help your customers get faster results
Spend fewer resources on frequently asked support questions
Make it easy for buyers to move forward in their journey
Build community by letting customers comment, interact and ask each other questions
Sound like something your business could use? With the right tools, you can set up your knowledge base in minutes. Check out our prebuilt Knowledge Base app to see how it works and get started.
Learn more
More free resources:
“We’ve been moving clients from WordPress to Ontraport over the last two years … Every single one of them has had a jaw-dropping moment when they realized how easy it was to add a new banner for a promo, change a photo, or create new pages.
There was nothing they could break, and they didn’t require my team and I to make every minor adjustment since Support could help.”'
— Dr. Ernesto G. (Trustpilot review)
Cool stuff on the web
SEO scoop: Great SEO results take time — but with these 5 hacks, you can speed up the process.
Where to share: Not sure which channels are right for your content? Check out these 22 suggestions from an industry expert.
#Throwback: Explore this infographic to see why nostalgia can have a powerful effect in social media marketing.
Deliver online experiences your clients will LOVE
With Ontraport’s Dynamic CMS, you have everything you need — interactive courses, self-serve client portals and so much more — to easily offer custom web experiences that make you stand out.
Try Dynamic CMS free for 30 days, and let us know what you dream up! Dynamic CMS is available as an add-on to any Ontraport plan — click “Start trial” on your Account screen to try it out.
Don’t have an Ontraport account yet?
You can still try it by starting a 30-day free trial of Ontraport. Just add Dynamic CMS to your plan to get started.
Start my 30-day free trial
No commitment, cancel any time
What’s Ontraport again? Ontraport is a CRM and automation platform that empowers businesses to grow faster and deliver more value to their customers. Start a free trial here.