Email marketing campaign:
Past customer re-engagement
What: A series of emails that reaches out to customers who have not been active for 90 days and offers them a special discount
Who: Seventh Dimension Dance Studio — a dance studio in Santa Barbara, CA that specializes in pole, aerial, and exotic styles
Why: To boost customer retention by staying top-of-mind and giving people a reason to return
How: 3 emails
Step 1:
The “We miss you!” email
The campaign kicks off with a short and sweet email to inactive customers. It lets them know they are missed, reminds them of what they can gain from returning the studio, and offers a clear way to book their next class.
Full copy:
Subject: Your dance family misses you, Cassidy!
Preview text: We can’t wait to have you back and Seventh Dimension Dance.
Hey Cassidy,
We’ve been thinking about you! It’s been a while since your last class, and we’d love to have you back at Seventh Dimension Dance.
Whether you want to get back into your favorite class or try something new, our community is still as welcoming as ever — and we’re here to help you stay confident, strong and energized (even if it’s been a minute).
Ready to pick up where you left off? Your spot is still waiting for you!
✨ Book your next class ✨
Once you're back at the studio, you can:
Learn about new classes, choreo or upcoming showcases.
Catch up with your favorite instructors leading classes you love.
Hop back into a supportive community that can’t wait to cheer you on.
Hope to see you soon!
— Harmony, Jezaira and the Seventh Dimension Dance Team
P.S. Any questions or obstacles holding you back? We totally get it. Reply to this email and we’ll see how we can help.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/
Step 2:
The “why it’s worth it” email
The second email reminds readers why they started dancing with the studio in the first place. It highlights benefits like self care, fitness goals, and community to inspire past dancers to return.
Full copy:
Subject: Ready to get back in the saddle, Cassidy? 🤠
Preview text: Book one of our upcoming dance classes for a well-deserved self care boost
Hi Cassidy,
When life gets busy, self care is usually the first thing to hit the back burner.
But what matters is how you bounce back.
If your dance practice has taken a backseat lately, we completely get it — and now’s the perfect time to get back in the saddle.
Because when you do, you’ll:
Get a well-deserved break: There’s never a “right time” to focus on your fitness, confidence and self care. But once you make it a priority, you’ll feel amazing.
See results you adore: With every class, you’ll strengthen your skills, learn new techniques and build more confidence, both in and out of the studio.
Feel ALL the love: Our community hasn’t changed a bit — it’s still full of friendly faces, positive energy and supportive people who can’t wait to see you.
So why wait? You’re part of the family, and we couldn't be more excited to dance with you again.
✨ Book your next class ✨
XOXO,
— Harmony, Jezaira and the Seventh Dimension Dance Team
P.S. Not sure where to pick back up? Reply to this email and we’ll share our personal recommendations for what to try next.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/
Step 3:
The last-chance discount email
The third and final email gives one last push to encourage past customers to book: a 25% discount! The copy is short and direct, using urgency and incentive to motivate readers to return to the studio.
Full copy:
Subject: We miss you! Here’s 25% off your next class.
Preview text: Don’t wait to book it!
Hi Cassidy,
We’ve been missing you at Seventh Dimension Dance.
So we have a little gift to help you get back to the dance styles you love: 25% off your next class!
There’s nothing we love more than seeing our students grow, connect and have a blast together — and we hope this makes it easier for you to get back in on the fun.
To redeem your 25% discount, book your class and use this promo code: REUNITED-25
✨ Claim your 25% off class ✨
Don’t wait to cash in on your offer!
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. You can use this discount for any time, class type or skill level! Reply to this email with any questions.
Follow us on Instagram to see what we’ve been up to!
https://www.seventhdimensiondance.com/