Email + SMS campaign:
New subscriber welcome sequence
What: A multi-channel marketing campaign that welcomes new subscribers to the community
Who: Seventh Dimension Dance Studio — a dance studio in Santa Barbara, CA that specializes in pole, aerial, and exotic styles
Why: To make new subscribers feel like part of the community, inform them about the studio’s offerings, and motivate them to book their first class
How: 5 emails + 2 SMS messages over the first two weeks after signup
Day 0:
The initial welcome SMS
The campaign kicks off with a quick text message that sends immediately after someone subscribes to the studio’s list.
It welcomes them, encourages them to book their first class, and creates an personal, open conversation to build rapport.
Full copy:
Hi Cassidy,
I’m Jezaira from Seventh Dimension Dance. 😊 Welcome to our community - we’re thrilled to have you!
If you have any questions or need help along the way, shoot me a message. That’s what I’m here for!
Or if you’re ready to get dancing, you can book your first class here: https://www.seventhdimensiondance.com/dance-classes-santa-barbara
Can’t wait to see you in the studio!
Day 1:
The official welcome email
One day after signing up, subscribers get this email with an official welcome and helpful details to get started.
With a helpful and empowering tone, its goal is to establish trust and give a peek at what readers will gain from becoming an active member of the studio’s community.
Full copy:
Subject: Welcome to Seventh Dimension Dance! ✨
Preview text: We’re thrilled to have you — here’s what to expect.
Welcome to the Seventh Dimension Dance family!
Hi Cassidy,
Welcome to the Seventh Dimension Dance family!
We’re so excited to have you in our vibrant community. Whether you're here to spin into pole, soar with aerial, sizzle with burlesque, or shimmy into belly dance — you've found the right place. 💃
Here’s what you can expect with us:
👏 A welcoming community: From day one, you’ll feel the support of instructors and classmates who are here to cheer you on.
🌟Unlimited learning: Whether you’re a newbie or a seasoned dancer, you’ll have everything you need to build your skills and confidence.
✨A creative outlet: Express yourself, explore new genres and infuse your style into each class — whether it’s your first or your 50th.
💪 Transformational results: Build strength, confidence, and joy that radiates beyond the studio and into your everyday life.
💫 Fun, beginner-friendly options: Not sure where to start? Our monthly Intro to Pole 4-Week Series is perfect for taking your first leap — and we always have beginner pole foundations, choreo and tricks classes on the schedule.
You’ve taken the first step toward an exciting new journey — and we can’t WAIT to be part of it. This is your time to explore new skills, connect with incredible people and, most importantly, celebrate every part of who you are.
When you're ready, we’re here to guide you every step of the way. Let’s get you dancing!
✨ Explore our classes ✨
“This class was so awesome … it is the perfect bridge between self, community and pole!”
— Dulce
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Have questions or need a recommendation? Just hit reply — we’d love to help!
Follow us on Instagram for inspiration, updates, and more studio magic!
https://www.seventhdimensiondance.com/
Day 3:
The objection-busting email
Three days after signing up, readers get this email that addresses some of the most common hesitations, fears, or concerns that keep people from booking their first class.
Full copy:
Subject Line: Nervous? We get it — try reading this. 👉
Preview Text: Starting something new is exciting… and nerve-wracking. These tips will help!
Hi Cassidy,
Trying something new — especially a dance class — can feel intimidating.
And that’s completely normal. We’ve all been there!
At Seventh Dimension Dance, we welcome dancers of all experience levels. Whether you’re a total beginner or looking for something different, we’re here to make sure you feel safe and have a blast.
Even so, you might have questions or concerns like…
“I’m not strong or flexible enough!”
That’s exactly why you’re here! Our classes are designed to help you build strength and flexibility at your own pace. We also offer plenty of modifications so you never feel like you’re falling behind.
“What if I’m not good at it?”
There’s no such thing as “good” or “bad” here — only growth, fun, and celebrating your unique style. If you’re challenging yourself and getting into it, you’re doing it right.
“What should I expect?”
Start with our Intro to Pole 4-Week Series. These beginner-friendly classes teach foundational moves and give you a supportive space to explore.
Your first step doesn’t have to be perfect. Every single dancer in our studio started exactly where you are right now, and we LOVE seeing and celebrating their progress.
So, why not give it a try? Your journey can begin with a click.
✨Book your first class✨
Learn about beginner classes
“The most fun I’ve had! I have no dancing skills whatsoever and was nervous, but Dre made the class feel so safe and was encouraging. It made me feel so comfortable dancing around others.”
— Andrew
Looking forward to dancing with you!
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. If you have any other questions — from injuries to super-specific concerns — just hit reply to this email. We’ll do everything we can to make sure you have a fantastic time.
Follow us on Instagram for inspiration, updates, and more studio magic!
https://www.seventhdimensiondance.com/
Day 6:
The emotional benefits email
Six days after signing up, readers get an email all about what THEY’LL gain from joining a class at the studio — from mental health benefits to reaching their fitness goals.
Full copy:
Subject Line: How to unlock strength you didn’t know you had 💪
Preview Text: Dance can change your life — both in and out of the studio.
Hey Cassidy,
Dancing isn’t just about mastering choreography — it’s about discovering a stronger, more confident version of yourself.
Every time you practice, you build:
Strength you didn’t know you had, whether through your first pole spin or a simple stretch.
Confidence that shines beyond the studio and into your life, from your posture to your interactions.
Friends who celebrate every win with you, whether it’s nailing a new move or simply showing up.
When you come to a class at Seventh Dimension Dance, you’ll leave feeling like a new person — stronger, more radiant, and proud of the progress you’ve made.
Taking that first step may be daunting, but remember: We all start somewhere, and every class brings you closer to discovering your true strength and confidence.
Ready to feel it for yourself? Pick a time to join us!
✨Book your first class✨
“I got a lot of individual support and step by step teaching! I left class smiling, feeling confident and capable — as well as ready to book my next class!”
— Dulce
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Not sure where to start? We have a wide range of beginner classes and all-level classes including pole, aerial silks, flexibility and more. Explore them here!
Follow us on Instagram for inspiration, updates, and more studio magic!
https://www.seventhdimensiondance.com/
Day 9:
The social proof email
Nine days after signing up, subscribers get an email focusing on positive feedback from the studio’s dancers. It empowers readers to take the leap by sharing real opinions from people they relate to.
Full copy:
Subject Line: What people *love* about dancing with us 🥰
Preview Text: Hear from three students about what it’s like to take a class at our studio
Hey Cassidy,
We could talk all day about why you’d love our pole, aerial, burlesque and other dance classes.
But our students' experiences speak louder than anything we could say — plus, we’re so proud of them that we can’t resist sharing their stories!
Here’s what people are loving about their journey with us:
The welcoming environment
We pride ourselves on creating an inclusive space where everyone feels comfortable, no matter their background or experience level.
“Soooo much fun!! Such a warm and welcoming group of people. My first class ever and now I want to come back all the time. ”
— Emma L.
Our *fabulous* instructors
Our instructors are the heart of what we do. They’re passionate, they care for every student, and they’re always sharpening their own expertise so they can pour more into each class.
“Harmony is a magnet! Her kindness, encouragement and gentle demeanor are contagious, and she makes learning pole fun and possible! I was nervous to begin, but after taking her class I can't stop! She is supportive, positive, energetic, and her class has a very inclusive and warm feel.”
— Dulce
How easy it is to grow
We make sure each class helps you improve your skills, technique, and style — no matter where you’re starting from.
“Classes draw incredible individuals, and it’s a beautiful space. A wide variety of classes allows you to experiment or focus and quickly improve in one style.”
— Kayla M.
We’re so proud of the amazing community we’ve built, and we’d love for you to be a part of it.
Ready to see what the hype is all about?
✨Book your first class✨
“I always feel comfortable here. The classes are challenging, but so much fun — and the instructors work with you in accordance with your physical limits, all while encouraging you to push past them and get stronger (safely).”
— Caroline S.
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Want to hear more student stories? Check out our testimonials page to see what other dancers had to say.
Follow us on Instagram for inspiration, updates, and more studio magic!
https://www.seventhdimensiondance.com/
Day 12:
The final pitch email
The last email in the series gives a final nudge to any new subscribers who haven’t booked a class within 12 days of sharing their email address.
It reviews the important points made in the previous emails, empowers the reader, and gives them the confidence to book their first class.
Full copy:
Subject Line: Your journey is just beginning 😍
Preview Text: And it’s going to be fabulous. We can’t wait to see you shine in the studio!
Hey Cassidy,
We’ve shared a lot of reasons to get excited about your first class over the past few emails. Here's the short version:
You’ll feel amazing: Our classes don’t just help you get stronger and more flexible — they also boost your confidence and well-being, both inside and outside the studio.
You don’t need experience: We’ve got beginner-friendly options like our Intro to Pole 4-Week Series to ease you in and give you the confidence to shine.
You can hear what it’s like first: Real people just like you are having amazing transformations — becoming stronger, gaining confidence, and soaking up a truly supportive community.
The bottom line: Your journey is just beginning.
Don’t let another week go by without trying something new that’s been calling your name. Book your first class today to start soaking up more confidence, strength, and joy.
✨Book your first class✨
We can’t wait to see you in the studio and cheer you on.
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Want to learn more before you pull the trigger? You can find info about all of our classes here, or reply to this email with any questions.
Follow us on Instagram for inspiration, updates, and more studio magic!
https://www.seventhdimensiondance.com/
Day 14:
The follow-up text
In case the welcome emails above get buried in the inbox, this SMS message sends two weeks after subscribers sign up as a final follow-up and reminder to book a class.
Full copy:
Hi Cassidy! This is Jezaira from Seventh Dimension Dance. 🙂
I noticed you haven’t booked your first class yet. Is there anything I can do to support you and your dance goals?
Whether you need class details, booking support or even a little pep talk to make the leap, my team and I are here to help!
Hope to see you in the studio soon. 💃 You can book your class here: https://www.seventhdimensiondance.com/dance-classes-santa-barbara