Email marketing campaign:
Limited-time New Year’s offer
Fun fact: This had an ROI over 3,600%.
What: An email campaign promoting a special discount for the 2025 New Year fitness rush
Who: Seventh Dimension Dance Studio — a dance studio in Santa Barbara, CA that specializes in pole, aerial, and exotic styles
Why: The new year is a potential gold mine for dance and fitness studios. This campaign took full advantage of the seasonal rush to drive sales and bring in more long-term students.
How: A series of four emails throughout the month of January, with a limited-time discount offered in each
Step 1:
The “happy new year” email
The email series kicks off with a simple email to leads — as well as any customers who haven’t upgraded to a long-term membership yet.
Using a fun, relatable, and empowering tone, this is designed to grab readers’ attention and inspire them to buy a pack of classes to reach their 2025 goals.
Full copy:
Subject line: Happy 2025, Cassidy! 🎊
Preview text: This year, you deserve to put yourself first. Here’s 20% off to help you do just that.
Happy New Year, Cassidy!
What if 2025 isn’t about “fixing” yourself — but rediscovering yourself?
Hear us out: When you dance, it’s not just about choreography. It’s about tapping into that bold, confident, joyful side of yourself that deserves to be front and center.
We see it every day at Seventh Dimension Dance:
Someone walks in shy, nervous, or unsure of their abilities. But they try the class anyway…
…And they leave with their head held high, grinning from ear to ear.
You don’t have to be a pro — or even a “dancer” — to do this. All it takes is the courage to show up.
To make that a little easier, we’re giving you 20% off a pack of 5 or 10 classes, this month only!
Simply pick a class pack you like and use the code YAS2025 when you check out:
✨5 Classes | Pole & Aerial✨
✨5 Classes | Dance & Flex✨
✨10 Classes | Pole & Aerial✨
✨10 Classes | Dance & Flex✨
Once you’re in the studio, you’ll immediately:
😌 Release feel-good endorphins, lower stress and build your mind-body connection.
🫶 Meet supportive, empowering people that support you and cheer for every win.
🌟 Feel proud, excited and confident in the process, instead of waiting for an outcome.
This is your year to feel unstoppable. Are you ready?
✨Get 20% off your class pack✨
“Great class! Karen choreographs beautiful movements and makes them accessible for students of all levels. Great technical detail, mind-body connection facilitation, and warm encouragement.”
— Lila K.
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Not sure which class pack is right for you? Reply to this email with any questions — we’ll help you find the perfect fit.
Follow us on Instagram for inspiration, updates, and this year’s studio magic!
https://www.seventhdimensiondance.com/
Step 2:
The “you can do this” email
A week after the first email, this one goes out to anyone who hasn’t taken advantage of their discount yet.
Pole dance and similar styles are out of most peoples’ comfort zones — so this email’s goal is to inspire, empower, and encourage readers to take the leap.
Full copy:
Subject line: Here’s a 2025 resolution that’s ✨ actually fun ✨
Preview text: Who said you can’t reach your goals *and* have a great time?
Hey Cassidy,
Why do so many New Year’s resolutions fizzle out?
Because they aren’t fun.
So if you’re feeling that spark to set goals and start fresh — and if you want it to last — the first step is making your journey a great time.
The perfect place to start? Our pole, aerial and dance classes! As a special New Year’s treat, you’ll get 20% off your first pack of 5 or 10 classes — so you can love every step along the way to hitting your 2025 resolutions:
✨ Shine, don’t sweat: Never dread another workout. Instead, start incorporating fun and creativity while you dance, move and stretch.
💪 Laugh from day one: Pole, aerial and exotic dancing are a blast to learn. And our fabulous instructors are here to hype you up!
💞 Meet your people: Get to know a supportive, welcoming community that makes you feel empowered from your first class.
The more fun you have, the easier it’ll be to nail your 2025 goals.
Ready to make a resolution that feels like a celebration? Here’s how to redeem your special offer:
Click here and scroll to “Purchase Options.”
Pick a 5- or 10-class pack for Pole & Aerial OR Dance & Flex.
Enter the promo code YAS2025 at checkout.
Then you’ll be ready to schedule your first class and get dancing!
Whether you try something new or simply pick up where you left off, we can’t wait to see you.
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Don’t wait too long — our January classes fill up fast! Claim 20% off your class pack now to hit the ground running in the new year.
Follow us on Instagram for inspiration, updates, and this year’s studio magic!
https://www.seventhdimensiondance.com/
Step 3:
The objection-handling email
Every email marketing campaign needs to address the hesitations, questions, or concerns people might have before hitting “buy.”
A week after email #2, this lays out the most common objections reader have about committing to dance — and leaves them feeling supported and confident to take the next step.
Full copy:
Subject line: How to make 2025 ✨your year✨
Preview text: Here’s 20% off to help you to tackle your goals with confidence
Hey Cassidy,
It’s in the air already: 2025 is your year. And we’re here to make it happen with 20% off a 5- or 10-class pack to build your confidence, strength and mind-body connection through dance.
But we know trying something new like this can be scary. As you dive into your new goals, you might start wondering:
“Am I going to look silly?”
“Am I strong or flexible enough?”
“What if I feel awkward and weird the whole time?”
Trust us — everyone feels this way at first. But by the time you leave your class, you’ll already feel more like a pro (and you’ll have a blast getting there).
To help you feel confident and excited when you step into the studio, let’s tackle some big questions so you can focus on all the fun waiting for you:
💪 What if I’m not in shape?
No problem! Our beginner classes are designed for all levels, and we’ll cheer you on with every new skill, routine and trick you master.
👠 What should I wear?
Come as you are! Some dancers show up with bodysuits, heels and other pole wear — while others prefer running shorts and tank tops. Wear whatever makes you feel comfortable.
👀 Will I be the only newbie?
Not at all. Most of our students start with zero experience, and our supportive instructors make sure everyone feels safe, comfortable and confident.
🙈 What if I make a mistake?
It’s part of the process! Everyone stumbles (literally and figuratively) when they’re learning something new. You’ll laugh and grow alongside your classmates.
✅ How can I prepare?
All you need is an open mind and a water bottle. Try to show up 10-15 minutes before your class begins so you can ask any questions and get first-timer tips from your instructor.
With us, you’re not just booking a dance class — you’re joining a positive, empowering community that’s here to cheer you on.
To get started, select your favorite class pack below and enter YAS2025 at checkout to claim 20% off. This code expires at the end of the month, so don’t wait!
✨5 Classes | Pole & Aerial✨
✨5 Classes | Dance & Flex✨
✨10 Classes | Pole & Aerial✨
✨10 Classes | Dance & Flex✨
“I’d wanted to learn aerial silks for years, but the thought of taking classes felt intimidating (I don’t have any dance or gymnastics experience). I’m so glad I’m finally doing it! … I feel challenged, inspired, and safe — welcomed at the level I’m at, while encouraged to improve.”
— Lauren W
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Have questions or need a little extra encouragement? Hit reply and let us know what’s on your mind. Or pick a class pack you love for 20% off and book your first one today!
Follow us on Instagram for inspiration, updates, and this year’s studio magic!
https://www.seventhdimensiondance.com/
Step 4:
The final pitch
It’s the last week of January — and the last chance for readers to cash in on their 20% discount. This email is the final push.
The goal isn’t just to highlight the value of the discount. It’s to remind readers what they’re capable of, and show them how Seventh Dimension Dance will help them get there.
Full copy:
Subject line: There’s still time! Get 20% off your class pack 👉
Preview text: Don’t wait to put yourself first this year 🫶 We can’t wait to see you at the studio!
Hey Cassidy,
Imagine this …
It’s the end of 2025. You’re proud of yourself. You’ve found new confidence, met incredible people, and discovered a passion that makes you feel truly alive.
That’s the kind of year we want for you at Seventh Dimension Dance. And until the end of this week, we’re making it extra easy with 20% off a pack of 5 or 10 classes!
This isn’t about your skills — it’s about you. It’s about the confidence you’ll build, the fun you’ll have, and the community you’ll grow with along the way.
To claim the offer before it’s gone, just use the code YAS2025 for your favorite class pack:
✨5 Classes | Pole & Aerial✨
✨5 Classes | Dance & Flex✨
✨10 Classes | Pole & Aerial✨
✨10 Classes | Dance & Flex✨
Here’s what you’ll get when you step into the studio:
💪 Fitness that feels like fun: No boring treadmills or repetitive workouts. Every class will give you an energizing escape.
🔥 Confidence, your way: Whether you’re rocking your first spin on the pole or perfecting a new aerial move, every win will feel like a party.
👏 A supportive, empowering community: Your fellow dancers (and our instructors!) are here to cheer you on every step of the way.
Ready to build memories, create connections, and step into the best version of yourself this year? Hit the ground running while this offer lasts.
✨Get 20% off your class pack✨
We can’t wait to see you shine in 2025 — whether it’s your first class or your 50th. Cheers to a year full of movement, laughter, and fearless fun!
XOXO,
— Harmony, Jezaira, and the Seventh Dimension Dance Team
P.S. Want to explore all your options? Check out our class details, explore our membership options, or reply to this email with your questions. Let’s make this your best year yet!
Follow us on Instagram for inspiration, updates, and this year’s studio magic!
https://www.seventhdimensiondance.com/