It depends on your needs! Every business is different, and I’m always open to figuring out a solution that works for your goals, budget, and business size.

Here are just a few examples of add-ons and customizations I’ve included for past clients:

• Email funnel building + implementation

• Basic website creation

• Traffic + performance tracking

Have something else in mind? Ask away.

Yes. If you’re interested in a long-term partnership, please inquire here about the 3-6 month partnership options described above — or feel free to to send me a message about what you have in mind. 

Yep! I offer a simple website setup service as a paid add-on for the packages above. This includes:

• Setting you up with Wix or Squarespace,

• Establishing your custom domain, and

• Building whatever pages you choose for the services outlined above.

However, I am not a professional web developer or designer. While I can add your existing brand colors and fonts to your starter site, I cannot provide custom website development or design services. I’m happy to share resources and connect you with trustworthy specialists!

I do not offer full-scale social media management and content creation, and I can’t make any promises to make you go viral.

But I CAN help you establish your brand voice and decide how to best use social media platforms to share your story.

Depending on your goals, I can still help with things like:

• Creating a social media content calendar

• Solidifying your positioning, content topics, and brand personality

• Integrating social media into specific projects, like promoting an event or a new product 

If you’re interested in any of these services, let me know — I’m happy to talk over your ideas.

Anyone can Google some ideas and write their own copy for their website, email marketing, and more. In fact, it’s one of the things a lot of us are reluctant to outsource early on.

But here’s what I’ve heard from clients who tried that approach:

• It wasted their time. Sure, you aren’t spending money on outsourcing — but you are spending your own time, which is your most valuable resource. Instead of working with customers and planning what’s next for your business, you end up at your desk creating content that you hope will bring results. That’s no fun for anyone.

• The ROI was weaker. It takes years of trial-and-error before you can confidently create strategies and content that get results (I speak from experience). By outsourcing to a professional, you guarantee that everything you invest is based on proven, data-backed strategies that have worked for businesses like yours.

• It delayed their growth. If you know your web and email content are important — but you don’t have the time to figure it out yourself — you procrastinate. You think you’ll tackle it after your busy season, or when you hit your next revenue goal. But this is the type of work that can make a real impact on your bottom line — the longer it stays on your back burner, the longer it’ll be before you start improving results.

Ah, the big question these days. Let’s have a little fun with this one.

We’ll prompt ChatGPT with this: “I have you. Why do I need to even hire a human copywriter or content writer?”

ChatGPT says:

“While I can certainly provide valuable assistance in content creation, there are several reasons why you might still want to consider hiring a human copywriter or content writer:

1. Creativity and originality: Human writers possess unique perspectives, experiences, and emotions that contribute to their creativity and originality. While I can generate ideas and content, my output is based on existing data, which might not always offer the same level of innovation or freshness.

2. Context and cultural understanding: As an AI, my knowledge is limited to the information I have been trained on. A human writer is better equipped to understand cultural nuances, evolving trends, and complex social issues that may be relevant to your content.

3. Tailored content: A human writer can better understand your specific needs and preferences. They can engage in a dialogue to understand your brand voice and target audience, ensuring that your content resonates with your readers.

4. Ethical considerations: The use of AI-generated content can raise ethical concerns about originality, data privacy, and potential biases. Employing a human writer mitigates these concerns and ensures that your content is created with transparency and responsibility.

5. Adaptability: Human writers can more easily adapt their writing style, tone, and approach to cater to various types of content and target audiences. While I can mimic different styles, my ability to adapt might not be as nuanced as a human writer.

6. Collaboration: Working with a human writer allows for a collaborative process, which can lead to the development of stronger content. They can provide valuable insights, brainstorm ideas, and offer constructive feedback to improve your content.

In conclusion, while I can be a valuable tool for content generation, there are still advantages to working with a human copywriter or content writer. By leveraging the unique strengths of both AI and humans, you can create more effective and engaging content.”

Plus, ChatGPT missed one crucial detail: AI-generated is fair use and cannot be copyrighted. The only way to truly own your content is to hire a human to write it.

No matter what package or services you get, I’ll make sure you walk away with everything you need to continue fine-tuning and improving your content over time. That includes:

• A close-out meeting where I’ll provide next steps and direction for you and your team

• A pre-recorded handoff video you can reference any time for details on my processes, workflows, resources, and anything else that’s relevant to your needs

• Your own hard copy of all the insights, feedback, and recommendations we discuss

No, I am not a professional designer and do not offer graphic design, photography, video, or web design services.

However, here’s how I CAN help:

• Recommending beginner-friendly design resources and tools

• Building a starter website to provide the structure you need to begin design

• Connecting you with a reputable professional who specializes in the design services you’re looking for

These are all available as add-ons to the packages outlined above.

Content marketing refers to any kind of content that builds awareness, trust, and authority for your brand — but isn’t trying to sell directly. That can include things like blog posts, email newsletters, your “about” page, or email campaigns designed to welcome new customers. 

Copywriting, on the other hand, centers around one goal: to sell your stuff. It includes things that are designed to drive action, like product and service descriptions on your site, sales pages, email offers and promotions, or paid social media ads. 

I specialize in both content marketing and copywriting — meaning I cater to the entire customer lifecycle, from awareness to purchase and beyond.

An email funnel is a series of emails designed to guide your leads or customers toward a specific action. They can range from 5 emails to 25+, depending on your brand, audience, and specific goals. 

Once someone shares their email address with you, you can use all kinds of email funnels to drive results throughout the rest of the customer lifecycle. For example:

• Awareness: Send a regular newsletter with useful tips and information to attract new subscribers and help them get to know you.

• Consideration: Send a series of emails that nurture new leads toward a purchase by providing value and showing how you can solve their problems.

• Conversion: Send a special offer or discount that gives leads a final push to make a purchase.

• Loyalty: Send a series of emails to welcome new customers, answer common FAQs, and share information to help them get the most from their purchase.

• Retention: Send a series of emails to customers who drift away to encourage them to come back and buy again.

• Referral: Send a BOGO discount that gives your existing customers a reason to tell their friends about you.

I’m a big supporter of small businesses, and I’d love to find a way to help. If my prices offered aren’t realistic for you right now, send me a message detailing what you need and what a comfortable budget would look like. Let’s see what we can do!