Content marketing in 2025 is moving fast — and staying up to date on the latest industry data is essential.

Check out the most important 2025 B2B content marketing statistics from leading sources (Content Marketing Institute, HubSpot, Semrush, and more) to help you benchmark your strategy, get inspired, and back up your content decisions with data that speaks for itself.

Which email campaigns will get you that sweet, sweet 3,600% ROI? Start with these 5 automated email marketing funnels to hit the ground running.

You’ll start seeing more opens, clicks, and conversions from customers’ inboxes before you know it.

If you regularly split test your emails, you’ll be ahead of 39% of brands. And if you do it right, you can improve their performance by up to 400%. Here’s how to conduct A/B email tests effectively, plus 9 specific elements to start testing first.

What’s better: Writing your own content, using AI, or paying for copywriting services? See what makes sense for your business, what to do before you outsource, and how to find a copywriter that knows their stuff.

Does your site show up on the first page of Google’s search results? If not, you might be making one of these 3 common mistakes. Here are some simple tweaks to get more visibility.

How do you use AI to write content that doesn’t sound like AI? Here’s a quick, but detailed list of do’s and don’ts to help you get the most from AI without sacrificing quality, accuracy, and your own personal style.

Who says great content marketing needs to break the bank? Here are 5 steps to creating a high-performing content strategy that gets results — no matter what your current budget looks like.

Find out how to create a local content strategy that makes you the go-to brand in your community — including simple tips for SEO, community engagement, partnerships, and more.